Where should your marketing dollar actually go?
Set your monthly budget and pick a mode. See the exact split across GBP, search, social, dealer support, networking, and a seasonal reserve, built around how PDR shops actually grow.
Tool 7 of 7. PDR Growth Toolkit
The marketing budget allocator
Set your monthly number and choose a mode. This is the same segment logic used across the rest of the toolkit, turned into one clear split so every dollar has a job.
Why a flat ad budget is not a strategy
- Ad spend is only one line, not the whole budget. A shop that puts everything into search or social has nothing left for the profile, the dealers, or the room full of referral partners.
- Baseline and growth spending are not the same job. Steady months protect what is working. Growth months push into new accounts and new territory on purpose.
- A reserve is not wasted money. It is what lets you respond fast to a storm, a slow month, or an opportunity without touching the budget that is already working.
Most PDR shops run $3,000 to $10,000 a month total
Baseline mode: protect what is already working
This split favors steady GBP upkeep and a healthy reserve, so the budget holds up month over month without needing constant attention.
This tool gives a planning split, not a guarantee of results. Real allocation should shift based on what is actually converting in your market. Use it as a starting point, then adjust with real cost per booked job data from Tool 2.
Want us to manage this budget for you, month over month?
Book a free strategy callThe complete PDR Growth Toolkit
All seven tools are live. Real numbers, editable inputs, and a clear next step, every time. Each one is built around how PDR shops actually make money in their own city.
Is your city still open?
Kinetic Curve works with one PDR shop per city. Book a free consult to see if yours is still available, and what a local growth plan would look like for your market.
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