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Kinetic Curve / Auto Body / PDR Growth Toolkit

What is a booked job really costing you? By channel.

Cost per lead is not cost per customer. This tool breaks your marketing spend down by retail, dealer, fleet, and storm work, then shows the one number that actually matters: what you paid to book each job.

4 segments Retail, dealer, fleet, storm
1 per city Exclusive market coverage
Leads Guaranteed
Check if your city is open Try the cost per booked job calculator

Tool 2 of 7. PDR Growth Toolkit

The cost per booked job calculator

Most shops track cost per lead and stop there. But a cheap lead that never closes is not a deal. Enter your spend, leads, and close rate for each channel below, and see the real cost of a booked job, segment by segment.

Cost per lead hides the real number

  • A cheap lead is not a cheap customer. If a channel produces leads at $20 each but only closes 1 in 20, the real cost per booked job is $400, not $20.
  • Segments do not compete on a level field. Storm and dealer leads behave differently from retail leads. Blending them into one average hides which channel is actually working.
  • Margin decides what is profitable, not spend alone. A $300 cost per booked job looks very different on a $2,000 hail claim than it does on a $150 dealer repair.
%

Used to estimate gross profit per segment before marketing spend is subtracted. PDR shops typically run 65 to 85 percent gross margin.

Retail
$
%
$
Booked jobs0
Cost per lead$0
Cost per booked job$0
Net profit$0
Dealer
$
%
$
Booked jobs0
Cost per lead$0
Cost per booked job$0
Net profit$0
Fleet
$
%
$
Booked jobs0
Cost per lead$0
Cost per booked job$0
Net profit$0
Storm / Seasonal
$
%
$
Booked jobs0
Cost per lead$0
Cost per booked job$0
Net profit$0
Total monthly spend
$0
Total booked jobs
0
Blended cost per booked job
$0
Total net profit
$0

Ranked by return, not by spend

This ranks each segment by net profit earned per marketing dollar spent. A channel with a higher cost per booked job can still be your best channel, if the job value backs it up.

Enter your numbers above

The ranking updates as you type.

This tool gives a planning estimate, not a guarantee. Close rates, job values, and margins vary by market and by month. Use it to compare your own channels against each other, not as a forecast of exact profit.

Want help fixing the channel that is quietly losing you money?

Book a free strategy call

The rest of the PDR Growth Toolkit

Seven free tools, built the same way every time: real numbers, editable inputs, and a clear next step. Each one is built around how PDR shops actually make money in their own city.

Tool 1
Local Community Build vs. Storm Chasing Calculator
Live
Tool 2
PDR Marketing Cost Per Booked Job Calculator
Live above
Tool 3
Dealer Route Value Calculator
Live
Tool 4
Full Service Menu and GBP Completeness Checklist
Live
Tool 5
Local SEO and Google Business Profile Grader
Live
Tool 6
Networking Event Finder and Collateral Builder
Live
Tool 7
Marketing Budget Allocator
Live

Is your city still open?

Kinetic Curve works with one PDR shop per city. Book a free consult to see if yours is still available, and what a local growth plan would look like for your market.

Book a Free Consult